Blog

Oct 21

Banish Boring Words

Let’s face it, we’re all guilty of using some words over and over again in our day-to-day written communication. Maybe it’s due to a force of habit or something we’ve grown comfortable with. But it can get boring for your readers. If you’re looking to change it up, here are... read more →
Mar 23

Crafting Kickass Presentations

Whether you’re launching a new product or pitching a fresh business idea, PowerPoint presentations can be an effective communication tool – if you use it well. We’ve all sat through lifeless presentations that simply bore our socks off. So, how can you deliver your message in a compelling way that... read more →
Oct 30

Shaping Up For Sustainability Reporting

Sustainability has emerged as the new corporate buzzword these days in light of the devastating impact of climate change. Beyond looking at a company’s profitability, investors nowadays are increasingly making hard-nosed decisions based on environmental, social and governance (ESG) considerations. That is, what companies are doing to foster sustainability. From... read more →
Aug 14

Say It With Video

If “a picture is worth a thousand words, then a video is worth at least 1.8 million words,” says Dr. James McQuivey from Forrester Research – a global research and advisory firm. Video not only has the power to engage viewers in a conveniently consumable way, but is exponentially more... read more →
Jul 25

The long and short of varying sentence lengths

They say variety is the spice of life. Well, it certainly applies to writing too! Varying the length of your sentences not only creates rhythm, but also builds drama. In today’s time-starved world, short sentences are generally preferred over long ones. However, making every sentence simple and brief makes it... read more →
Jul 16

Scoring with Meme Marketing

The recently-concluded World Cup saw many meme-morable memes as the world was gripped by football fever. Usually in the form of short videos or photographs accompanied by a clever caption, memes allow brands to connect with their consumers on social media. Some of these memes have gone viral and been... read more →
Jun 19

Using Humour To Build Your Brand On Social Media

Who doesn’t like to share a good laugh? Humour can draw people together, but did you know that harnessing humour as a marketing technique can help in differentiating your company from your competitors in the crowded social media space? Besides getting people to notice your brand, injecting humour into your... read more →
May 17

Infographics: Minimal Text, High Impact

Humans are visual creatures. Did you know that we process visuals 60,000 times faster than text, and that infographics are 30 times more likely to be read than text articles? It’s no wonder that the use of infographics has grown by leaps and bounds over the last decade. So, what... read more →
Apr 15

Advertorials: Selling Without Being Too Salesy

A blend between the words “advertisement” and “editorial”, advertorials are advertisements disguised as a regular article in a newspaper, magazine or website. A good advertorial devotes about 70% of it to good content, while the remaining 30% comprises promotion of your product. Aimed at engaging the reader without coming off... read more →
Jan 18

You’ve Got Mail: Writing Effective EDMs

We've all received them. We occasionally read them. However, most Electronic Direct Mailers (EDMs) end up in the recycle bin. So, how can you set yourself apart from the pack, and ensure that your letter, flyer or email compels the recipient to read, rather than tossing it? Here are some... read more →