Nov
23
As the year-end approaches, many of us may be looking forward to taking a vacation overseas. But while most foreign countries include English translations on their restaurant menus, road signs and food labels, they aren’t always entirely accurate. In fact, sometimes they can go hilariously wrong. Check out these mistranslated...
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Sep
26
Typos are not only embarrassing, but can also be costly. A seemingly trivial typographical mistake can cause businesses to lose millions of dollars and adversely affect their brand as well. Seems unbelievable? Read on to find out more. An exotic vacation becomes X-rated When Banner Travel Services placed an advertisement...
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Jul
14
Growing up in an electronics-filled world, millennials developed a creative lingo that reflects their way of communicating in a digital age. Comprising a range of shorthand, conjoined words, abbreviations and phrases, this slang is used by those born between the early 1980s and 2000s. It emerged as this generation was...
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Jul
04
Almost every brand has a tagline. But what happens when companies try to enter new markets? It’s not as cut and dry as merely putting their company slogan through the translation filter. Corporate taglines not only need to be converted into a different language, but also from one culture to...
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Jun
07
Twenty years ago, tattoos were usually sported by sailors, prison inmates or gang members. But today, tattoos have burst onto mainstream culture and are a common sight among artistes, athletes and even among the ordinary man on the street. We all know it’s important to do a spell check before...
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May
19
Writing in a bold, direct way can help you to communicate and ultimately persuade more effectively. Whether it’s an Electronic Direct Mailer, marketing collateral, press release or website content, tightening up your writing can help your company get noticed and stand out from the crowd. With readers’ short attention spans...
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May
11
Punctuation matters. A costly class-action lawsuit about overtime pay and dairy delivery in the United States didn’t come down to trucks, milk, or money. Instead, it hinged on one missing comma. In this lawsuit, delivery drivers for Oakhurst Dairy in Maine, Portland, USA had been tussling with their employers...
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Apr
27
Were you taught in school to use two spaces after a full stop at the end of a sentence? Or maybe you picked up this habit when you learned to type using a typewriter. Well, it turns out that the correct usage is to leave only one space after a full...
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Apr
18
With 1.8 billion monthly active users on Facebook, it’s hardly surprising that companies are increasingly using such means to engage with customers. But figuring out what to post on Facebook can be tough. Wondering how you can write engaging Facebook posts to generate leads for your business? Read on to...
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Feb
28
There’s no denying that the Internet and social media have had a profound impact on our lives, transforming the way we interact with each other. From Facebook to Twitter and Instagram, social media platforms allow us to easily share our thoughts and photos with our family, friends, colleagues and acquaintances...
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