Jan
11
Have you ever bought something because of an attractive advertisement, but the product failed to meet your expectations in real life? If so, you’re not alone, for false advertising claims are commonplace in today’s competitive corporate world. Businesses may be tempted to push the boundaries of truth by making misleading...
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Jan
11
In today’s Information Age, people are bombarded with an overwhelming amount of information, whether from online or real life sources. Coupled with declining attention spans and readers who just skim through information, it is all the more important to craft content which appeals visually to your consumers before even attempting...
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Jan
11
In today’s competitive business environment, how do you make your website, brochure or advertisement stand out from the crowd with compelling content? But before you even craft any content, you should realise the importance of planning before writing. If you think you can save time by just quickly cobbling together...
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Jan
11
What makes an advertisement, brochure or website appealing? How do you attract eyeballs with great content? Creating powerful content that speaks to your target audience involves more than just stringing together random words or phrases. Naturally, it starts with using the right choice of words – words that can captivate...
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Jan
11
Often, when companies write, they are very focused on what they want to say and the messages they want to put out. In the process, they forget about their audience – their clients, prospects and stakeholders whom they are targeting ─ and the copy comes across as a sales pitch....
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Jan
11
Sometimes, it’s tempting to use complicated terms, industry jargon or big words to impress clients. But there’s a good chance you’ll end up confusing them instead, especially if English is not their native tongue. If your aim is to be understood, then simple English is the way to go. In...
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Nov
09
Why should I buy your product? Why should I listen to you? These are questions that go through your customers’ minds when they see your website or marketing material. And these are issues that businesses need to address when persuading their potential clients to use their goods and services. Persuasion...
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Oct
14
English is a bizarre language, full of funny quirks. For how do you explain the fact that there is no egg in eggplant, nor ham in hamburger? Not only that, English is full of paradoxes… We find that boxing rings are square and quicksand can work slowly. Isn’t it baffling...
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Sep
07
As native speakers of the English language, we have internalised linguistic rules that are automatic to us, but can actually be very complex. One such rule concerns word ordering. Adjectives in English absolutely have to be in this order: opinion-size-age-shape-colour-origin-material-purpose Noun. What this means is that while you might describe...
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Aug
24
Giving a speech can be a nerve-racking experience. But with diligent preparation and careful thought in crafting out your speech, you can get a leg up on delivering a great speech. Want to know what it takes to write an effective speech? One that will not only grab your audiences’...
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