Aug
03
Pronunciation. It’s not just a matter of stringing syllables together to utter a word. Sometimes different combinations of letters can lead to tongue-twisting pronunciation challenges, not just for foreign speakers, but also for native English speakers. Don’t believe us? Here’s five of the top most difficult words to pronounce. How...
read more →
Jul
15
Emotions. They help us to connect with one another, but they can also spur us to action. When it comes to writing marketing campaigns, studies show that emotions rather than cool-headed logic play a greater part in inspiring customers to make decisions. So what is emotional marketing? It involves harnessing...
read more →
Jun
29
Many companies have an internal newsletter to keep staff updated about the firm’s activities, policies, products and services. When done well, newsletters can also help to boost morale and keep staff motivated, while creating a sense of family among employees. But when it’s not, it can have the opposite effect....
read more →
Jun
14
Languages can change dramatically over the years. If you had a time machine that could bring you back to historical times, chances are you would have a hard time trying to decipher the English language back then. In fact you may even think it sounds like a foreign language altogether....
read more →
Jun
08
Most of us are familiar or have heard about William Shakespeare’s literary classics such as Romeo and Juliet and Merchant of Venice. But his influence extends beyond literature and poems. Some of the words and phrases that he coined more than 400 years ago continue to be used in our...
read more →
Jun
03
Do you recognise these catchy taglines: “Just do it”, “I’m lovin' it” and “Because you’re worth it”? If you’ve not guessed it yet, Nike, McDonald’s and L’Oreal were the names behind these snazzy slogans that have resonated with consumers across the globe. Taglines fulfil an important functional purpose. They summarise...
read more →
May
04
Have you ever read a wonderful book and felt that you were somehow transported into another world? That’s the power of the written word, especially if the author is a fluent wordsmith − it can not only provoke a sense of suspense, but also evoke strong emotions from readers, ranging...
read more →
Mar
29
(Source: writeshop.com/blog) Have you ever wondered how confusing English pronunciation can be to someone who doesn’t speak the language? If you grew up learning and speaking English, it shouldn’t be a problem for you. But if you were asked to explain the rules of pronunciation, I guess most of us would...
read more →
Mar
21
(Source: The aliens have landed by hak87, on Flickr; http://www.skyscrapercity.com/) Great news! We just received the call that Project Ink will be copywriting the Annual Report for Gardens by the Bay for the third year running. They have a great team at the Gardens and we’re absolutely thrilled to be working with...
read more →
Oct
23
A website that has beautiful pictures, great layout and a good font selection will certainly attract attention. But if the content is poorly written, the attention will be for the wrong reasons. It is, therefore, important that you always focus on saying the right thing. Make it personal Speak to...
read more →
« Previous Page — Next Page »
