Oct
16
Suppose your company has been doing well world-wide. The profits have been on an upward trend and both employee and customer satisfaction are at an all-time high. Suddenly, the media breaks with news that there have been major lapses in the company’s products. This bad press is now starting to...
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Oct
09
With businesses going global and reaching out to their clients through various media, it is essential that the message you send out about your company is universally understood. Here are some ways that may help in writing content that will help create awareness for your business. Learn how different cultures...
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Sep
25
Anyone that provides services or products will want to be the top of customers’ go-to business. You want to build a brand authority that centres around your business. It is more than just the publicity platforms to establish your brand. How you say it is what truly establishes your true...
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Sep
18
What is copywriting and what exactly do copywriters do? It is hard to come up with a specific or accurate description of that. But simply put, the copywriters’ job is to work with words. The key things copywriters do: * Research * Interview * Write * Edit * Proofread *...
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Sep
11
Copywriting is an art form and deserves the same respect as any other. Just because there is a lot more focus on visual creativity does not mean that the written word is no longer valuable. Let’s look at a few reasons why copywriting is more important than before. Reaching out...
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Aug
28
It is true that e-books are a god-send when you don’t want books to take up space in your luggage on your holiday. Besides, what can be cooler than walking around with 1,000 titles in that e-book device? Researchers have been examining the differences between reading regular books and e-books...
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Aug
21
Branding incorporates every facet of your company’s image and marketing strategy. Yet it cannot be the marketing team’s job alone. So who is responsible for branding your company? Everyone. Everyone who is responsible for the way your office or store looks. Everyone who builds your website or manages your social...
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Aug
15
We often make mental notes about things and then forget what they were about. It is definitely better to write them down and here are the reasons why. Ideas don’t stay for long Great ideas often pop up spontaneously and evaporate just as quickly. So you have to catch them...
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Jul
31
In the age of digital media, it may seem that brochures are dead or dying. However, the truth is that brochures or print marketing is still very much alive and relevant. They provide a great opportunity for you to showcase your business and are worth that investment. Here are the...
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Jul
24
Email newsletters are a great way to communicate with your clients. They are inexpensive and effective as a public relations tool for drawing attention to your business. The allow you to build trust and relationships and if the newsletter includes promotional content, they will also help to generate and grow...
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