Writing is enjoyable to some while others find it a chore. In a globalised environment where writing is such an essential part of communication, regardless of its medium, it is a skill and an art. Here’s why. One of the first things we learn as children is writing. We first... read more →
Jul
11
Jun
26
Search engine optimisation (SEO) refers to the process of improving the position of your website when it appears in the results by search engines such as Google. Sites that appear higher on the search results get more traffic to their page and potentially, more business. If you are patient and... read more →
Jun
18
The fact that e-mail is everywhere means that anyone in business, whether the CEO or technicians who work the machines, needs to write intelligently. By using language that is clear, simple and precise, as well as following some basic rules, you can become a better communicator. Think before you write... read more →
Jun
12
Presentations can be a cause of stress for many people. Not many people like standing in front of an audience to speak, particularly to present facts and ideas in a work situation. However, there are ways to make an impactful presentation so here are some rules to note. The 10/20/30... read more →
Jun
05
Blogging is an excellent way to communicate with your customers and demonstrate your company’s value. It enables present customers and potential ones to recognise you. It also allows your business to increase your chances of generating sales. However, going about blogging the wrong way could mean a waste of time... read more →
May
29
There is a famous saying about advertising that it is salesmanship in print. If we put this classic definition of advertising in the present context, we can say it is the extension of your selling skills in the form of content. This content could be multimedia, graphics, pictures or simply... read more →
May
22
Report-writing is a skill that many people tend to overlook. It is part of communication skills at work especially when many occasions require the presentation of facts and data effectively. Remembering some of the following points will help you in writing a good report without too much pain. Know your... read more →
May
15
A picture is worth a thousand words. It is worth more when it is accompanied by a good caption. Photo captions are the most read body type in any publication especially when they often capture readers’ attention. This is so if the caption provides a context and background that will... read more →
May
08
The biggest challenges in using social media for your business is not getting followers but retaining and growing the numbers. This is why it is important to be in constant engagement with your customers. A website alone is not enough. You need to be accessible to your customers and interact... read more →
Apr
24
There are some power words that are able to influence and persuade the masses but you would be surprised to know that they are actually very simple. Here are 3 of the most persuasive words in the English language. Free People love free things to the point that that will... read more →