A recent article on the Wall Street Journal recommends that we stop being particular about how we use English, forget about the technical rules in grammar and simply use what is easy and accessible to the masses. In essence, grammatical rules are merely “stylistic conventions” and we should not fuss... read more →
Apr
17
Apr
10
Building a successful business is challenging, much less in a world where customers have unlimited options. Yet, it is worthwhile the effort when you start building a voice for your business. You will have the loyalty of your customers who keep coming back, strengthening your business' reputation. So how do... read more →
Apr
04
Sir Winston Churchill, Britain’s wartime Prime Minister during the Second World War, was known for his speeches not only for their magnetism but for their effect on public morale. Despite his personal style for using vocabulary that was considered old-fashioned in 1940, he knew that it was necessary to deploy... read more →
Mar
27
In a business environment that is highly dynamic, you cannot sustain your online presence with a static website. This is because it takes time to make a static website and when it comes to updating the contents, you have to do it by going to individual pages. In the present... read more →
Mar
20
If grammar is the backbone of language, then punctuation is its soul. Punctuation is a very important aspect of the written word yet it is almost always taken lightly. It is used to create clarity and sense in a sentence. It is very much like the pauses and changes in... read more →
Mar
13
George Orwell likened good writing to a clear piece of glass. It hides nothing, it is transparent and all who see it know exactly what they are getting out of it. However, good writing is not easily accomplished. In fact, the most brilliant writers experience writer’s block at some point... read more →
Mar
06
It is the lifelong wish of every ad guru that their ads sell like hot cakes in every medium. The role played by copy in a marketing communication like advertisement is unimaginably great. A good ad copy is attention-grabbing, inspiring, compelling, and moves you into action by arousing desire and... read more →
Feb
26
Plain English is clear, straightforward and uses only enough words that are necessary. The purpose of using plain English in business communication is to ensure that the target audience understands the content. That means no big words, no convoluted sentences. Just effortless, readable and clear writing. This seems to go... read more →
Feb
13
There is a divide between researchers who study the relationship between texting, grammar and spelling. Some claim that texting, which includes shortcuts, homophones and omission of non-essential letters, has a detrimental effect on grammar and spelling. On the other hand, others claim that texting as a casual style of writing... read more →
Feb
05
Here’s an interesting fact: Less than 6% of the world’s population speaks English well enough to conduct business. Even if they speak the language, they may not be able to read it. In a globalised economy, any writing is likely to have an international audience. In other words, there is... read more →