Suppose your company has been doing well world-wide. The profits have been on an upward trend and both employee and customer satisfaction are at an all-time high. Suddenly, the media breaks with news that there have been major lapses in the company’s products. This bad press is now starting to affect the company’s reputation and might possibly affect the bottom line.

So what do you do? It is no longer merely about engaging a traditional PR company to fight this fire and write all the good things about your business. Instead, you need quality writers. You engage them to write enough positive, high-quality articles that will appear in search engines, respected blogs and other media platforms.

The key to gaining attention is not to write pieces that are too long even if they are very detailed and comprehensive. It is better to write something short, sharp and to the point. This likely to be most effective in the blogging world, where you hope to slowly chip away bad press one bit at a time.

Remember that the aim of this copywriting in reputation management is to push the negative content to a page at the back, even if it cannot be entirely eliminated.