The biggest challenges in using social media for your business is not getting followers but retaining and growing the numbers. This is why it is important to be in constant engagement with your customers. A website alone is not enough. You need to be accessible to your customers and interact with them. With an average user clocking close to 3 hours a day spent on social media, no business can do without utilising it as a platform to reach and engage with customers. Here are some tips to help you do just that.

Have a clear message

This helps to present a set of content and topics. This will allow your customers to consider if your business is a good fit for them. Don’t forget to make your content reader-friendly too.

Focus on Facebook

Facebook is the largest social media site in terms of active users. There are an estimated 900 million users on Facebook as of April 2015. Not only does it have a huge number of users but its users spend an average of about 40 minutes a day on it, according to Bloomberg. This presents a high potential for engagement with your customers.

Post photos and videos

Such visuals will certainly increase engagement with your customers. You might want to consider posting fun images of say the behind the scenes of your business, interviews with staff, recent events and functions or even photos of other customers using your products or services. You can even invite your customers to share their photos and videos on your website. In this way, you become more real to them and your business becomes more than just a website.

Ask questions to spark interest

Posts which invite your customers to discuss and allow them to share their opinions are valuable to the business. This will allow you to know your customers better as their discussions give you a better insight into understanding their needs and wants. This in turn will help you to improve your products or service to meet them.

 Show that you listen

Comment on your social profile. Whether the comments are positive or otherwise, your responses show how committed you are towards your customers and potential ones. When you are able to create and engage in a dialogue each time they comment, it shows customers that they are taken seriously.

There are certainly more ways to connect with your customers but hopefully, the tips give you inspiration on how to get started. Start engaging your customers on social media now!