Today, just about every person is on Facebook. It is the largest and most visited social networking site in the world.  It is here to stay. With practically no barriers to entering Facebook, everyone is having a field day. For organisations, it opens a way to promote their business and engage with customers meaningfully.

A Facebook business page needs close attention and monitoring so that it serves its purpose. It requires research and planning keeping in mind the needs of your company. Smart management of your social media presence leaves you time to focus on your business.

To remain connected online, a business needs certain social media strategies. The success of many social media campaigns is only because of strategies.

Frequency of page update: A reasonable Facebook strategy commands that you know the right time to update your page. At least 3 to 5 updates a week is counted as acceptable to maintain a strong online presence. The only exception is when you have a new product launch or some special events. People don’t like to see intrusive updates every second.

Genre of content: A Facebook page devoid of content is worse than not having a page at all. Don’t let your page just sit there. Think of all the contents that you can post that will be of interest to your followers. The right content ultimately converts your followers into sales. You can upload inspiring messages and photos but don’t sound too desperate.

Avoid self-promotion: Stay away from shameless self-promotion. Rather, focus on your fans. Never overdo on promotional materials. At the end of the day, your brand is what your followers judge it is, not what you go out of your way to convince them.

Be thankful: Respond to comments and queries of your fans whenever you can, though it is way too difficult considering their size. A kind gesture of acknowledgment will make them feel important and special in their engagement with your brand.

Guidance & management: Guide your social media presence through certain plans and parameters; don’t let it go stale. Update on a regular basis with relevant contents. Use social networking analysis tools like Google Analytics to measure the effectiveness and traffic. A managed Facebook account offers a direct line of communication between you and your consumers. It helps create a buzz around your products and/or services. And from there, it doesn’t take long to translate it to revenues.

Try to be more organised about what you say, how you say, and when you say. Focus on keywords and target audience, and let your fan page go viral.