Email newsletters are a great way to communicate with your clients. They are inexpensive and effective as a public relations tool for drawing attention to your business. The allow you to build trust and relationships and if the newsletter includes promotional content, they will also help to generate and grow revenue. Here are some tips for writing an email newsletter that customers will open, read and act on.

Relevant subject lines

With so many emails to filter, people find excuses to trash those with irrelevant content. It is critical that your subject lines make people want to read on. Instead of simply writing “Our Latest News for the Month of July”, use lines that grab attention, such as “Venture Capitalists Share Secrets on Getting Funded” or “For Your Eyes Only: An Exclusive Sneak Preview of our Yet-to-be-Released Products”.

Create valuable content

A successful email newsletter is consistent in appealing to customers with valuable content. With many offers and competition around, it is vital that what your content communicated is relevant and adds value to your customers’ needs.

Length and frequency

If your email newsletters are released once every few months, it would make sense to have one that is about 5 to 7 pages. However, if you plan on frequent email newsletters, it is advisable that they are kept brief. Remember, short and sweet is sometimes, or if not, more powerful and impactful on the reader.

Go easy on the eyes

Ensure that your content is visually appealing. Apart from including pictures or even video clips, it helps to have a minimum font size of at least 10 point for your texts. Colours and other images that allow your customers to associate them with your company and brand will certainly help.

Tone and attitude

Email newsletters tend not to be as formal as print newsletters. Make your email newsletter’s tone casual and personal. This way, it will allow your customers to see the human side of your business and in turn, respond better to you.

When email newsletters are done right, they provide a much better return than other marketing strategies. Remember that you are talking to your customers and meeting their needs. So remember to focus on them in the email newsletters and they will remember who they can turn to when they need what your business offers.