What is copywriting and what exactly do copywriters do? It is hard to come up with a specific or accurate description of that.  But simply put, the copywriters’ job is to work with words.

The key things copywriters do:

* Research
* Interview
* Write
* Edit
* Proofread
* Source images/visuals
* Plan and carry out marketing campaigns

Copywriters talk to their clients’ customers. They channel their clients’ agenda into words. It could be the promotion of a product or service or to educate and demonstrate experience and expertise.

While nobody ever sees the name of the copywriters, they are the ones who work behind the scenes to promote the image of their clients. This means that copywriters have to be versatile and adaptable to changes whenever the clients require them to.

Copywriters add value to a company in various ways which include writing blog posts, social media posts, case studies, industry reports. The list is not limited but as long as there are words involved and they create value, it is pretty much what copywriters do.

Finding that corporate voice and making it heard gives a company its brand. By engaging copywriters, they can help to boost a company’s image and reach out to their target customers and beyond.